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Post Info TOPIC: Herbal Mascara Industry to Reach 109.4 Mn, Globally, by 2027 at 5.3% CAGR: Market Research Future

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Herbal Mascara Industry to Reach 109.4 Mn, Globally, by 2027 at 5.3% CAGR: Market Research Future

Herbal Mascara Market is garnering traction at a global level. Well-spread awareness among consumers about the benefits of herbal cosmetics products is a key driving force behind the growth of the market. Rising consumer inclination towards using cosmetics that are developed using natural products is spurring the sale in the herbal mascara market worldwide.

Inspired by consumer demand, manufacturers of mascara are investing substantially in the product development & improvements, which is increasing the Herbal Mascara Industry share in the eye cosmetics market. Also improving economic conditions, worldwide are fostering the market growth, increasing per capita disposable income, and influencing consumers spending.

In 2018, the worldwide herbal and organic mascara market was valued at USD 109.4 million, with a CAGR of 5.3 percent expected during the forecast period. The expansion is likely to be fuelled by increasing demands for organic and natural cosmetics and increased awareness of the detrimental consequences of chemical content within synthetic mascara.

Additionally, rising awareness about the side effects of harmful chemicals used in the formulation of mascara such as formaldehyde and paraben are driving the growth of the herbal mascara market. Besides, the high focus of manufacturers on product innovations with no harmful chemicals or irritants has further increased the size of the market, resulting in introducing a range of product offerings.

Technological strides that focus on R & D to develop new formulations have been fueling up the market growth. The increasing population of women adopting natural and chemical-free makeup trends has been increasing the sale of herbal mascara globally.

To market their freshly launched herbal and organic mascara products, several manufacturers employ social media platforms, vloggers, makeup artists, and beauty bloggers. The increased effect of social media advertising and internet beauty influencers on youngsters is expected to boost market growth. On the other hand, conventional celebrity endorsements are preferred by mass-market brands. For example, in 2017, Revlon recruited American singer Gwen Stefani to their roster of brand ambassadors. Purchases of organic cosmetics, particularly mascaras, are expected to increase due to such promotional methods.

Herbal Mascara Market - Competitive Analysis:

Highly competitive, the herbal mascara market appears to be fragmented due to the presence of many well-established players. When it comes to investing time and money for further required R&D and formulation work, players operating in the market become more show equal enthusiasm. Consumer preferences and demands are continually changing, and mascara makers are meeting the market demand by developing products using different types of preservatives, with longer lasting effects, etc. These players compete based on product differentiation, product portfolios, and product pricing to gain maximum market shares. 

Herbal Mascara Market - Major key Players:

Players leading the global herbal mascara market include Lotus Herbals Pvt. Ltd (India), Ecco Bella (US), Ulta Beauty Inc. (US), Au Naturale Cosmetics (US), Josie Maran Cosmetics LLC (US), Essential Care (Organics) Ltd (UK), FEG Cosmetics, Green People (UK), Palladio Beauty Group (US), Rejuva Minerals Inc. (US), Tony & Tina Vibrational Remedies (US), and BUXOM Cosmetics (US), among others.

Herbal Mascara Market - Segments:

The herbal mascara market is bifurcated into four categories: distribution channel, kind, category, nature, and region.

Based on type, the market is categorized into lengthening, volumizing, curling, and other categories.

Depending on nature, the worldwide market has been segmented into regular plus waterproof categories.

The worldwide mascara market is bifurcated into two categories: organic and conventional.

The worldwide market has been divided into store-based and non-store-based segments depending on the distribution channel. Supermarkets and hypermarkets, ordinary stores, plus speciality stores have been added to the store-based section.

North America, Asia-Pacific, Europe, and the rest of the world are the four primary regions studied in the worldwide herbal mascara market. The North American mascara industry has been divided into Canada, the United States, and Mexico.

Herbal Mascara Market - Regional Analysis:

The Asia Pacific region leads the global herbal mascara market with the largest market share. In the year 2018, the region had accounted for 48.37% market share and is expected to register the highest CAGR throughout the forecast period. High cultivation of herbs in India, China, and Southeast Asian countries is a key driving force behind the regional market growth. Moreover, advancements in manufacturing technologies of cosmetics products and increasing awareness for herbal and natural makeup products for its several health benefits are some of the key factors driving the regional market.  

The organized retail sector and extensive promotion activities carried out by market players propel the herbal mascara market in the APAC region. Augmenting demand for organic products is projected to create a larger revenue pocket during the forecast period, influencing the production capacity in the region. Factors such as the rapid urbanization alongside the improving economic conditions would support the sale of herbal mascara in the APAC region during the forecast period.

The herbal mascara market in North America accounts for the second-largest market, marking a unique position globally. Factors such as the augmenting demand for herbal beauty products and the presence of fervent manufacturers meeting the demand with their wide portfolio of products drive the regional market.  The US, backed by its major herbal beauty products market accounts for the key contributor to the growth of the market.

Based on the higher demand for herbal mascara, especially in the female population, the import and export of herbal skin care products in the developed countries are expected to rise at a steady rate.

Industry news:

In 2018, liquid mascara had the biggest market share of over 70%. Water-based and water-resistant versions of the product are available. The liquid adheres well to the lashes and so lasts longer. One of the primary demand drivers for such a segment is the product's ease of use. To meet the increased demand, manufacturers are focusing on new product development.

From 2019 to 2025, gel/cream-based mascara is expected to grow at the fastest rate of 5.5 percent. The market for gel-based natural mascaras is expected to rise in response to the rising desire for naturally enhanced eyelashes. In addition, the ease with which liquid mascaras may be applied relative to false eyelashes is expected to improve product demand. To meet the increased demand, companies are focusing on introducing innovative gel/cream dependent on herbal and organic mascaras.

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