Herbal Mascara Market is garnering traction at a global level. Well-spread awareness among consumers about the benefits of herbal cosmetics products is a key driving force behind the growth of the market. Rising consumer inclination towards using cosmetics that are developed using natural products is spurring the sale in the herbal mascara market worldwide.

Inspired by consumer demand, manufacturers of mascara are investing substantially in the product development & improvements, which is increasing the herbal mascara market share in the eye cosmetics market. Also improving economic conditions, worldwide are fostering the market growth, increasing per capita disposable income, and influencing consumers spending.

According to Market Research Future (MRFR), the global Herbal Mascara Market Size is poised to touch a valuation of USD 1.35 BN by the end of 2024. In its recently published analysis, MRFR also asserts that the market would register a CAGR of 6.8% throughout the forecast period (2019 2024). Increasing emphasis of consumers on natural and chemical-free cosmetics is impacting the growth of the market, significantly.

Additionally, rising awareness about the side effects of harmful chemicals used in the formulation of mascara such as formaldehyde and paraben are driving the growth of the herbal mascara market. Besides, the high focus of manufacturers on product innovations with no harmful chemicals or irritants has further increased the size of the market, resulting in introducing a range of product offerings.

Technological strides that focus on R & D to develop new formulations have been fueling up the market growth. The increasing population of women adopting natural and chemical-free makeup trends has been increasing the sale of herbal mascara globally.

Herbal Mascara Market - Competitive Analysis:

Highly competitive, the herbal mascara market appears to be fragmented due to the presence of many well-established players. When it comes to investing time and money for further required R&D and formulation work, players operating in the market become more show equal enthusiasm. Consumer preferences and demands are continually changing, and mascara makers are meeting the market demand by developing products using different types of preservatives, with longer lasting effects, etc. These players compete based on product differentiation, product portfolios, and product pricing to gain maximum market shares. 

Herbal Mascara Market - Major key Players:

Players leading the global herbal mascara market include Lotus Herbals Pvt. Ltd (India), Ecco Bella (US), Ulta Beauty Inc. (US), Au Naturale Cosmetics (US), Josie Maran Cosmetics LLC (US), Essential Care (Organics) Ltd (UK), FEG Cosmetics, Green People (UK), Palladio Beauty Group (US), Rejuva Minerals Inc. (US), Tony & Tina Vibrational Remedies (US), and BUXOM Cosmetics (US), among others.

Herbal Mascara Market - Segments:

The report is segmented into five key market dynamics to widen the scope of understanding,

By Type : Volumizing, Lengthening, and Curling, among others.

By Nature: Regular and Waterproof.

By Category: Organic and Conventional.

By Distribution Channel: Supermarkets & Hypermarkets, Conventional Stores, and Specialty Stores.

By Regions: Asia Pacific, North America, Europe, and the Rest-of-the-World.

Herbal Mascara Market - Regional Analysis:

The Asia Pacific region leads the global herbal mascara market with the largest market share. In the year 2018, the region had accounted for 48.37% market share and is expected to register the highest CAGR throughout the forecast period. High cultivation of herbs in India, China, and Southeast Asian countries is a key driving force behind the regional market growth. Moreover, advancements in manufacturing technologies of cosmetics products and increasing awareness for herbal and natural makeup products for its several health benefits are some of the key factors driving the regional market.  

The organized retail sector and extensive promotion activities carried out by market players propel the herbal mascara market in the APAC region. Augmenting demand for organic products is projected to create a larger revenue pocket during the forecast period, influencing the production capacity in the region. Factors such as the rapid urbanization alongside the improving economic conditions would support the sale of herbal mascara in the APAC region during the forecast period.

The herbal mascara market in North America accounts for the second-largest market, marking a unique position globally. Factors such as the augmenting demand for herbal beauty products and the presence of fervent manufacturers meeting the demand with their wide portfolio of products drive the regional market.  The US, backed by its major herbal beauty products market accounts for the key contributor to the growth of the market.

Based on the higher demand for herbal mascara, especially in the female population, the import and export of herbal skin care products in the developed countries are expected to rise at a steady rate.

Browse Detailed TOC with COVID-19 Impact Analysis at: https://www.marketresearchfuture.com/reports/herbal-organic-mascara-market-4045

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