To make mistakes is human, but to profit from them is divine.

Making mistakes is a common part of being a human. We all fall, learn from our mistakes, and rise again. And even advanced conversational AIs, which have been a major topic of discussion this year, are also prone to errors (Hehe, it was a good one though, right?). But thats nothing to be ashamed of. We should all embrace the fact that making mistakes is a natural part of the learning process.

Now, lets turn our attention to business. Whether youre a seasoned WordPress veteran or just starting out, there are certain common pitfalls that youll want to avoid. In this article, well explore those pitfalls and learn how to keep your website looking sharp.

Using a weak or easily guessable password

Let me start with the most basic and common mistake that WordPress users make using a weak password. Many users use very simple passwords like 12345678 or password, which can be easily hacked. This type of simple password can be easily hacked by brute force attacks.

To prevent this issue, be sure to use a strong and unique password that includes a combination of uppercase and lowercase letters, numbers, and symbols. I recommend using the password suggested by WordPress and storing it in a secure location, or create a password of your own. While creating your own password, make sure the box below the password field turns green and displays the word Strong.

Heres a table showing exactly how long it takes to crack open a password:

Choosing the wrong hosting provider

When building your website, web hosting is essential for storing your files and making them accessible to users worldwide. As a core component of your website, selecting the wrong hosting provider can negatively impact performance and security. Performance issues may include slow loading times, frequent downtime, and sluggy server response times. Security issues may include a lack of security updates, data loss, and subpar customer support.

To prevent these issues, educate yourself on the different types of web hosting and select a reputable and reliable hosting provider that offers strong security measures and dependable performance. In addition to seeking out trustworthy hosting, other factors such as storage, space, bandwidth, and customer support should also be taken into consideration.

Neglecting to backup your website

What if the website you rely on for your daily expenses and bills just disappeared one day? Devastating isnt it? Having a backup can help you quickly restore your website to its previous state and help you quickly recover from this devastating situation.

Here are a few reasons why you should backup your WordPress website:

• Environmental calamities: A fire, flood, or earthquake at the data center can damage all the equipment and cause widespread data loss.
• Technological failures: There can be manufacturing defects, and the equipment can stop working over time or due to poor maintenance.
• Theme and plugin updates: Updating your websites themes and plugins is crucial for maintaining its security, but occasionally these updates can cause issues. By having a backup, you can update your themes and plugins with confidence, knowing that you have a safety net in case anything goes wrong.
• Malware attack: Malware has the potential to infiltrate your WordPress site through vulnerabilities in the core WordPress software, other software installed on your server, or via themes and plugins.

Even if you land in any of the unfortunate situations mentioned above, your backup can help you quickly restore the website to its previous state.

How often should you backup your WordPress website? 

If you use your website for a blog, affiliate website, or any niche site, backing it up once per week is enough. If its an e-commerce site with a small audience, then its necessary to back it at least twice per day. However, if you have a large or busy e-commerce site then consider real-time incremental backup.

Not optimizing images for the web

Yes, people retain visual information for a longer period of time, and images play a major role in fulfilling this need. However, images that are not properly optimized can significantly slow down your website. 

There are various formats for images like png, jpeg, webp, and svg and each format has its own use cases. Read about image optimization, various types of images, and its importance in detail. Also, there are various tools and plugins available that could help you optimize your images and make your website fast. 

Ignoring website security measures

As the owner of a website, you may collect case-sensitive information such as names, dates of birth, passwords, social security numbers, credit card details, and more in accordance with your business requirements.

It is your responsibility to securely store and protect this sensitive information while ensuring it is used fairly. Neglecting website security measures can have severe consequences for both your website and your business.

Hackers can exploit security vulnerabilities to gain access to sensitive information, send spam emails, insert advertisements, redirect to other sites, install malware, sell user data, and even use server resources to generate cryptocurrency. Such breaches can result in lawsuits, heavy fines, and a tarnished reputation. 

To avoid such consequences, take necessary steps to secure your website, such as using a strong password, keeping WordPress up to date, and using reputable security plugins. Learn about the Types of Security Threats WordPress Websites Face.

Not-so-fun fact: Every day, 30,000 new websites are hacked!! So taking security measures is not an option, its a vital requirement.

Not keeping WordPress updated

Running outdated software on your website is like leaving the front door of your home wide to hackers. They always try to find new terms and methodologies to gain access to your site. To combat this, WordPress frequently releases updates to fix bugs and address security vulnerabilities.

To ensure your website is secure, log in to your WordPress dashboard regularly and check for any available updates. Its also a good idea to create a backup of your site before updating, to prevent any potential data loss that may occur during the update process.

Note: WordPress releases major updates and new versions every 2-3 months, focused on improving the systems security and addressing its security vulnerabilities. It also ensures that the platform remains up-to-date with the latest trends and technologies.

Plugin Overdose

Plugins add functionality and new features to your site and everyone loves a feature filled site, but too many plugins can create a clutter-ey situation for your website. More plugins mean more code, and more code means slower loading time. 

Having too many plugins can slow down your site and create compatibility issues. So only install the plugins that are necessary, and turn off or uninstall the unnecessary ones. Read about What, Whys, and Hows of WordPress Plugins here. 

Assuming SEO is dead

There are a lot of memes revolving around the internet titled SEO is dead. These memes started emerging due to various reasons, like

• Constant algorithm updates: Search engines frequently update their algorithms, which affect the website rankings and caused fluctuations in search rankings.
• Increased competition: A decade ago, it was easy for websites to rank on the first page of search engines. But as time passed and more businesses started to transform digitally, the competition increased. Making it more challenging to achieve and maintain search rankings.
• Digital marketing strategies: With the rise of new age digital marketing strategies like social media marketing, influencer marketing, and paid advertising. Many people failed to catch this digital wave and keep up with the latest marketing trends.

These are some of the reasons why people think SEO is dead or no longer relevant.

SEO has certainly evolved over the years, and the strategies and tactics to improve it have also changed a lot. But it still remains an important aspect that cannot be ignored if you want to attract and retain customers. 

Conduct keyword research, optimize website content, and use tags and meta descriptions for better SEO results. You can also use the assistance of plugins like Yoast SEO for better visibility. 

Ignoring Website speed

Lastly, many WordPress users make the mistake of neglecting website speed and performance. It has a significant impact on user experience, business goals, and search engine rankings. 

You can improve the speed of your WordPress site by organizing the page structure, optimizing images, and regularly checking your websites speed and performance using tools like GTmetrix, Pingdom Tools, and Google Page Speed Insights. 

Conclusion

I hope this article helped you to gain knowledge, but its not just about knowing things, it has always been about doing things. Create a checklist with sticky notes for your desk or a digital checklist on your computer, and make sure to check it regularly. A little effort and attention to detail can go a long way in ensuring the success and longevity of your WordPress website. Happy building!