Treadmill Mats Market: Introduction

Treadmill mat is one of the most vital components of a treadmill. Treadmill mats ensure enhanced safety of floorings and simultaneously prevent the movement and sliding of the treadmill equipment. Treadmill mats also serve the purpose of providing stability to the treadmill during operation, as treadmills also are likely to vibrate & dislodge from their belt mechanism. Hence, in order to avoid such operational malfunctions of treadmills, treadmill mats avert the treadmill from undesired motions and movements, and protect the user from experiencing jolts. Besides, treadmill mats are known to provide necessary damping thus reducing vibration and noise.

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Treadmill Mats Market: Dynamics

It has been observed that manufacturers of treadmill mats have been focusing on framing & implementing marketing strategies to aggressively develop their sales & distribution infrastructure, such as the development of online sales network directly or through online trading partners at both, nationally as well as across countries worldwide. Increasing market penetration through augmenting number of distribution & retail points has also been a recent trend adopted by manufacturers.

Developing countries such as China, and India, among others have witnessed rapid urbanization over the recent past. There has been a substantial growth in the sports & fitness products industry owing, primarily, to increasing awareness of physical fitness among various age groups across regions, thereby driving the fitness & sports goods market. This, in turn, is expected to drive the fitness equipment market which includes treadmills used at homes, workplaces, and gymnasiums, which is expected to largely drive the growth of the global treadmill mats market.

Another factor driving the growth of the treadmill mats market is the easy availability of high quality, premium products, exhibiting exceptional ease of usage, durability & longevity of treadmill mats to the premium customers segment, apart from this, availability of low cost items that are sold by companies through their authorized vendors and dealers is expected to ensure deeper market penetration across the global regions, in the near future.

 Treadmill Mats Market: Segmentation

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Treadmill Mats Market: Key Players

Examples of some of the market participants in the global treadmill mats market value chain are as follows:

• Precor Incorporated
• FlexiTex Products
• Apache Mills
• Body-Solid Inc.
• Nautilus, Inc. (Bowflex)
• CAP Barbell
• Kettler
• PCE Fitness (Lifespan)
• Pro-form
• CERVA GROUP a.s.

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