Healthcare CRM Market Overview:

Global Healthcare CRM Market is expected to register a CAGR of 13.4% during the forecast period and expected to hit USD 21,462.6 Million by 2025.

Healthcare customer relationship management (CRM) offers comprehensive customer information for the healthcare providers and helps to build a long-term relationship with customers and reduce the manual cost. The healthcare payers and healthcare providers are the major users of healthcare CRM solutions.

The increasing number of hospitals, inclination toward an integrated healthcare system, structured billing process, and automated healthcare workflow are anticipated to drive the market growth of the global healthcare CRM market. However, the limited adoption rate of healthcare CRM market size in developing countries is expected to restrict market growth.

Healthcare CRM Market Segmentation:

The global healthcare CRM market is segmented by type, component, mode of delivery, application, and end-user.

• By type, the market is segmented into analytical CRM, operational CRM, and collaborative CRM. The operational CRM segment accounted for the largest market share of 56.4% in 2018. This massive share can be attributed to the softwares ability to streamline sales and marketing processes. It generates leads and helps companies in retaining existing clients and attracting new ones with the help of email campaigns and outgoing calls. Analytical CRM is a software which saves the data based on customer queries and procurement. It can provide sales personnel ample data on customers and offer new products according to their needs. Lastly, collaborative CRM lets the whole team in a healthcare organization share custome data between various departments to work together and minimize losses.
• Major components in the market include software and service. The software segment is expected to record sales at CAGR of 13.8% during the forecast period due to low costs of software and accessibility in the healthcare sector.
• The market, based on application, has been segmented into patient management, task management, communication module, and report module. The communication module segment had captured 41.4% share in 2018. This segment is driven by its features to schedule appointments with customers and set reminders to help the customer.
• Two major modes of delivery in the global healthcare CRM market entail cloud-based, CRM device and on-premise. The cloud-based segment can accumulate revenues for the market at a CAGR of 13.7% during the forecast period. The use of cloud to save customer data in huge bulks, retaining the data for insights, and lowering the costs of patients are factors driving the segment growth.
• On the basis of end-user, the market is bifurcated into healthcare providers and healthcare payers. Healthcare providers accounted for a large share of the global healthcare CRM market with a value of USD 5,112.6 million in 2018. Benefits of CRM in hospitals which can lower the patient volume globally can drive the segment demand.

Healthcare CRM Market Regional Analysis:

The global healthcare CRM market, based on region, has been divided into the Americas, Europe, Asia-Pacific, and the Rest of the World. The Americas is likely to hold the largest share of the global healthcare CRM market during the assessment period owing to the presence of a large pool of hospitals, established payers, and rising adoption of healthcare CRM in the region. For instance, as of 2014, according to the Society for Healthcare Strategy & Market Development, around 60% of hospitals installed the CRM in the US. The Europe market is expected to register a substantial growth in the market owing to the increasing focus of companies in the European region, funding for healthcare infrastructure, and the presence of developed economies. Asia-Pacific is estimated to be the fastest-growing region in the global market due to the rising interest of investors for investing in the healthcare sector and the increasing number of private hospitals in the region. The healthcare CRM market in the rest of the world is expected to witness gradual growth owing to the developing healthcare infrastructure.

Healthcare CRM Market Players:

MRFR recognizes the following companies as the Key Players in the Global Healthcare CRM MarketHealthgrades Operating Company, Inc. (US) Infor (US), Salesforce.com, Inc. (the US), SAP (US), Keona Health (US), Microsoft (US), Oracle (US), Accenture (Ireland), SugarCRM (US), hc1 (US), and Others.

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