Market Highlights:

The considerable surge in the generation of medical solutions to improve customer relationship management system with better comprehensive view of patients activities is expected to underpin the expansion of the healthcare CRM market through the review period. COVID 19 pandemic is observed to offer powerful thrust to the market. The need for better and clear interaction between patients & healthcare organizations, especially as home care delivery trend is observed to emerge can bolster the expansion of the healthcare CRM market in the years to come.

It is expected that  Healthcare CRM Market Trends will grow at a CAGR of 13.4% during the forecast period. In 2018, the global market of healthcare CRM was worth around USD 8900 Million.

Easy of arrangement of customer data and interactions can streamline business processes, thus relaxing income. This can also add momentum to the healthcare CRM market across the review period. The increase in demand for healthcare CRM across hospitals for adopting integrated healthcare system and releasing structured billing process, alongwith the automation of healthcare workflow can support the expansion of the healthcare CRM market through the review period. On the contrary, limitations in the installation of healthcare CRM across developing countries can resist the healthcare CRM market growth in the approaching years. At the same time, necessary measures taken by market players are expected to counter the resistance.

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Key Players

• SugarCRM (US)
• SAP SE (Germany)
• Keona Health (US)
• Microsoft (US)
• com, Inc. (US)
• Infor, Inc. (US)
• Healthgrades (US)
• Oracle (US)
• Influence Health (US)
• Accenture (Ireland)

Regional Analysis

The global healthcare CRM market, based on region, has been divided into the Americas, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).

The Americas can dominate the global market till 2025 due to large number of hospitals, number of payors, and adoption of the software across hospitals. Europe can generously contribute to market growth due to intention of healthcare companies in expanding their influence, large healthcare funding of nations, and health programs developed for citizens.

On the other hand, APAC is estimated to showcase the fastest growth rate during the forecast period due to the rising number of private hospitals and interest of investors in the healthcare sector.

Segment Analysis

The Global Healthcare CRM Market has been divided based on Type, Component, Mode Of Delivery, Application, and End User.

The market, based on type, has been segregated into operational CRM, analytical CRM, and collaborative CRM.

Based on the component, the healthcare CRM market has been divided into software and service.

Based on the mode of delivery, the market has been divided into cloud-based and on-premise.

Based on the application, the healthcare CRM market has been divided into a communication module, patient management, task management, and report module.

On the basis of end-user, the market is bifurcated into healthcare providers and healthcare payers.

Key Findings of the Study

• The Global Healthcare CRM Market was valued at USD 8,900.0 million in 2018 and is expected to register a CAGR of 13.4% during the assessment period.

• The Americas accounted for the largest share of the global market due to the presence of established payers, rising cases of neurological diseases, increasing product launches, growing geriatric population, and high investment in research.

• Based on the type, the operational CRM segment accounted for the largest market share of 4% in 2018.

• Based on the component, the software segment is expected to register the fastest growth at a CAGR of 13.8% during the forecast period.

• Based on the application, the communication module segment accounted for the largest market share of 41.4% in 2018.

• Based on the mode of delivery, the cloud-based segment is expected to register the fastest growth at a CAGR of 13.7% during the forecast period.

• Based on the end-user, the healthcare providers segment accounted for the largest market share with a value of USD 5,112.6 million in 2018.

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