Global Fortified Beverages Market is growing rapidly, witnessing enormous demand. People are increasingly becoming choosy and want to try different tastes. And if a drink can offer health benefits also, then nothing like it. Consumers inclination to variety is a crucial factor driving the market growth predominantly. Growing health consciousness among the rapidly increasing population is another trend fostering the growth of the market. 

According to a renowned research firm - Market Research Future (MRFR), the global Fortified Beverages Market Share is expected garner gains by 2023. In its recently published analysis, MRFR also asserts that the market would register a remarkable CAGR throughout the forecast period (2018-2023). Changing consumer preferences and increasing popularity of fortified drinks is propelling the growth of the market. 

Additionally, Substantial investments made in R&D activities to develop a new beverage of improving the quality of the existing ones are impacting the market growth significantly, increasing the popularity, demand, and sales in the market. Moreover, growing industrialization & urbanization, alongside, the improving economic conditions worldwide, contribute to market growth. Also, distribution channels play an essential role in the development of this market. 

The proliferation of large retail format retail, including supermarkets, hypermarkets, and online shopping has been increasing continuously. Online channels provide convenience to price-sensitive consumers. Rising disposable income of consumers has been encouraging them for bulk purchase of these beverages. 

Fortified Beverages Market Analysis:

The intense market is getting driven by mainly collaborations, mergers and acquisitions. For instance, Coca Cola has recently acquired Fuze Beverage, which has gained popularity by selling ready-to-drink juices and teas in attractive bottles. Saudi Arabian Nadec plans on buying Danon SAs unit in the region to establish itself in the region.

The key players profiled in the fortified beverages market are Nestle SA (Switzerland), Danone SA (France), The Boots Company PLC (U.K.), The Coco Cola Company (U.S.), General Mills, Inc. (U.S.), Abbott Laboratories (U.S.), Tropicana Products Inc. (U.S.), and others.

Global Fortified Beverages Market Segments:

The report is segmented into four market dynamics to widen the scope of understanding,

By Nutrients Type: Minerals and Vitamins, among others.

By Product Type: Non-Alcoholic and Alcoholic.

By Distribution Channel: Store-based and non-Store-based.

By Regions: Europe, North America, APAC, and the Rest-of-the-World (RoW).

Global Fortified Beverages Market - Regional Analysis:

The region-specific analysis covers North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW). 

High per capita income in the region would let North America its dominant position throughout the forecast period. The market is also getting enough boost from the changing lifestyles of the consumers who are banking heavily on such beverages. Europe, for similar reasons, is going to project itself as a significant market contributor. However, the APAC is expected to project the fastest CAGR during the forecast period. China and India, as the two major emerging economies of the region, are showing strong prospect. Latin America is also expecting a significant market expansion.

Fortified Beverages Market Industry Trend:

South Korean company Seouls Dairy Cooperative (SDC) has recently introduced Achimae Soymilk which is nutritionally rich fortified with chickpea protein and comes in a microwaveable aseptic carton. The packaging innovation has made it the first of its kind beverage that employs Heat & Go technology.

Mama Beer is a beverage that is fortified with potassium and vitamin B and is non-alcoholic. The beer targets to reduce the side-effects of chemotherapy considerably to support patients in their recovery.

Industry/Innovation/Related News:

September 10, 2019 ---- Infusion Biosciences Inc. (Canada), a biotechnology company and BNO Holdings Inc. announced the development of APP Technology that can detect, identify, and measure cannabinoid molecules in water-soluble and oil preparations. The technology is in a patent-pending process that uses proprietary reagents to recover naturally occurring water-soluble cannabinoids as well as the cannabis oils.

With the increasing food-safety standards that need to be met for cannabis beverage and edible products, the completion of research and the developed analytics are significant milestones in the commercialization of APP Technology. The cannabis industry has been facing challenges in testing & measuring cannabinoid content in water formulations fortified with marijuana ingredients. This invention is another step forward towards reliable and accurate testing for ingestible cannabis products.

August 22, 2019  AXA Millésimes (France), the Institute of Masters of Wine announced the acquisition of its second property in the Douro Valley. The estate has 36 hectares of vineyard in the Pinhão and Roncão valleys, the same locations AXAs Quinta do Noval has significant holdings. AXA Millésimes also announced that it intends to maintain the Passadouro brand and its range of red & white table wines & fortified wines.

Read More: https://www.marketresearchfuture.com/reports/fortified-beverages-market-2960

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