The market is driven by the preference of non-genetically modified organisms (GMO) and organic ingredients. Benefits of curcumin on cancer conducted by reputed institutes are likely to drive its demand in the coming years. Huge demand for organic plant-based supplements can drive the global demand for organic curcumin during the forecast period. High sales of herbal health goods and interest towards prevention of diseases can augur favorably for the market.
However, the paucity in the production of curcumin and its expensive cost can encumber the market growth.
Market Segmentation:
The global organic curcumin market has been segmented based on type, packaging type, and distribution channels.
By type, it is segmented into capsules, powder, and others.
By packaging type into pouches, bottles, and others.
By distribution channel, it is segmented into store based and non-store based. The store-based segment has been further classified into supermarket and hyper market, convenience stores, and others.
Competitive Outlook:
Arjuna Natural Extracts Ltd., SV Agrofood, Biomax Life Sciences Ltd. (India), Yangling Cuijian Bioengineering Technology Co., Ltd., Phyto Life Sciences, Curcumex BV, Star Hi Herbs Pvt. Ltd, Helmigs Prima Sejahtera, NOW Foods, Synthite Industries Ltd., Herboveda India Pvt. Ltd., Organic India Pvt. Ltd., BioThrive Sciences, Konark Herbals & Health Care, and The Green Labs LLC are prime players operational in the global organic curcumin market.
Regional Analysis:
The global organic curcumin market has been analyzed for four key regionsNorth America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).
APAC is predicted to lead in the market owing to preference of traditional products by consumers in China and India. Awareness of the benefits of curcumin and its defense against cancer and stroke can benefit the regional demand. Consumption of organic supplements is likely to drive up the sales of organic curcumin. Brand owners are likely to set up dedicated units in the region to cater to growing demand. This is fueled by the need for Ayurveda and herbal products.
North America is deemed to contribute to global market share owing to demand for supplements containing natural ingredients. Awareness of the benefits of curcumin can drive the market demand as well as its availability in retail stores and ecommerce sites can fuel regional growth. Presence of various cosmetic brands and their inclination towards the inclusion of organic curcumin can drive the market demand till the end of the forecast period. Massive demand of the chemical in foods can fuel the market growth.
On the other hand, RoW can exhibit a steady growth rate during the forecast period due to demand for organic products in Brazil and Argentina.
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